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The Business Behind Conferences + Embracing Confrontation

Founder's Journal

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Why CEOs Should Attend Conferences

Jesse: What's your view on when it makes sense for a CEO to actually go to conferences? Like, it just feels like it was a waste of time for most of the people there. Jesse: I think they can be valuable if they have ROI and goals attached to them. But then you should just be honest with yourself and whoever else would just like, "Yeah, I'm going there for a few days"

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