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Mark Newfield - Keep Going!

The Business Brew

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How Do You Manage Through Negative Market?

As long as there's not a fixed, like a foreselling situation, we should be... That is the issue. We are a very firm believer in a cash reserve significant enough if you're not working to get you through three years of negative market. If I'm doing your financial planning and you don't have that, that's my favorite. Manage your liquidity first. It's all about liquidity.

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