Apple's AI Reputation and Siri's Shortcomings

Down Round hasn't checked in on Cupertino in a little while. This week, we take stock of Apple’s strange position in the AI boom — not really innovating very much, but quietly raking in billions as everyone else builds data centres. 

From Siri’s long road to Gemini, to the cult of thinness and the ghost of Johnny Ive, we talk about how Apple keeps winning by doing less. Plus: the Vision Pro flop, new MacBook Air rumours, and Apple TV.

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