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2min chapter
Influence without Authority with Brad Swanson
Relearning Leadership
How to Improve Your Influence
Research says you're far better if you can just give one convincing argument. Your weaker reasons water down and ultimately weaken your strong arguments. People then tend to dismiss all of your arguments if they can find one argument that has a weakness in it. And what you're saying is highlight something really significant important and stick to it.
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