4min chapter

Hermitix cover image

Embracing Alienation with Todd McGowan

Hermitix

CHAPTER

The Illusions of Capitalist Happiness

This chapter examines capitalist aspirations and the resulting alienation, using a satirical advertisement from the early 2000s. It also discusses the premature endings of films like 'Titanic' to reveal deeper societal implications about fulfillment and personal happiness.

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