234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast
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When you look at the attribution reports that executives use to determine whether or not things are successful. There are not a lot of metric or support from attribution to point to these things working. And so because executives trust attribution sofor in the way that they measure things right now, too much, in my belief, that they don't recognize that things could be working.
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