Ep 278: Separating Marketing From Sales To More Efficiently Scale Sustainable Growth with Derek Gregoire
Financial Advisor Success
How to Measure Your ROI
We do some client referral events and that ROI is so staggering that it kind of sways it up. But when we, what we measure is really simply how much do you spend? So if you're doing radio as an example, how much does that radio show cost you to air every week in, you know, any team members that you're hired to help you with that or whatever the case may be? What does that cost your firm out of pocket? And then simply at the end of every year, obviously we track, we do track this quarterly, but at the endof every year, we look back and say, okay, what was the total revenue brought in? That
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