How to Succeed in Word of Mouth Marketing

I think too often people give all this advice like you have to niche down. The truth is that my situation is a little different than yours or drastically different. If you try to sever those things off, just because someone told you to you need a niche, you're going to hate what you do. You are your niche. And if you've got different audiences that that's fine. But in general, you need at least like 17 touch points with someone before you close the deal. This is why sales bosses make their team keep cold calling and cold calling and emailing  and says, don't worry if they don't pick up. You got to keep going.