Marketing can be quite the chore, especially was we see our attention spans dropping as we get bombarded by messages daily. How do we stand out? Why should people care? Is there a better way to do it? Mike joins us today to talk about the unique way to approach marketing. It's a craft that has lost much of it's magic as people rely on copy-paste forms of marketing. The creative aspects are lost. We will dig in and find that spark of joy of putting ourselves out there and marketing effectively.
Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and he launched them before his 35th birthday. He is on a mission to eradicate entrepreneurial poverty. Mike is the author of Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur. His books have been translated into over 20 different languages. His latest book Get Different: Marketing that can't get ignored is going to be the focus for today's conversation.
Listen out for:
- How to market uniquely without looking desperate
- The secret to moving against the herd effectively
- Top industries to look into inspiration in marketing
- Top new platforms to find more clients (surprising answer as well)
Bonus:
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