2min chapter

Pear Healthcare Playbook cover image

Lessons from Sonia Millsom, CEO of Oxeon, innovating at the forefront of value-based care and digital health

Pear Healthcare Playbook

CHAPTER

Do You Have a Value-Based Care Contract?

It was really hard. We did not know exactly how to approach all these different aspects, right? And so we learned a lot. I think we built the practices in the beginning and kind of how to if you build it, they will come mentality. That didn't work. We realized we actually had to build a really comprehensive go-to-market strategy that incorporated the brokers, incorporate and direct to patient acquisition through social media," she said. "We were able to build those relationships"

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode