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Lessons from Sonia Millsom, CEO of Oxeon, innovating at the forefront of value-based care and digital health

Pear Healthcare Playbook

CHAPTER

Do You Have a Value-Based Care Contract?

It was really hard. We did not know exactly how to approach all these different aspects, right? And so we learned a lot. I think we built the practices in the beginning and kind of how to if you build it, they will come mentality. That didn't work. We realized we actually had to build a really comprehensive go-to-market strategy that incorporated the brokers, incorporate and direct to patient acquisition through social media," she said. "We were able to build those relationships"

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