Do You Have a Value-Based Care Contract?

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It was really hard. We did not know exactly how to approach all these different aspects, right? And so we learned a lot. I think we built the practices in the beginning and kind of how to if you build it, they will come mentality. That didn't work. We realized we actually had to build a really comprehensive go-to-market strategy that incorporated the brokers, incorporate and direct to patient acquisition through social media," she said. "We were able to build those relationships"

This week, we’re super excited to get to know Sonia Millsom, CEO of Oxeon, a trusted healthcare firm, powering change through talent, entrepreneurship and investment. She is a veteran healthcare leader who has been at the forefront of value-based healthcare, with extensive experience growing mission-driven innovative companies, as well as serving as an adviser, board member and investor.

Prior to joining Oxeon, Sonia served as the Chief Commercial Officer at Maven Clinic, which achieved the first unicorn valuation in women and family health. Before joining Maven, she was Chief Growth Officer at Boston-based startup Iora Health, where she helped strengthen the organization’s revenue and oversaw an expansion that led to its $2.1 billion acquisition by One Medical. Sonia also held leadership roles at Best Doctors, Health Dialog and UnitedHealthcare. She is also a board member for Clever Care Plan, Quilted Health and Suvida Health. She is an advisor to a number of early stage startups including, Stellar Health, QHLTH and Flourish Fund. Sonia has a MPH from Columbia University and a BA from Boston College.

In this episode, Sonia shares her experiences across the ecosystem from the payer to provider sides, and from large public companies to small startups, all the while empowering diverse leaders in the healthcare space.