Podcast Advertising: The Future of Ad Tech

The industry is still using jargon like faked in and baked in instead of more easily underserved counterparts. Inserted and embedded do the same job of distinguishing between announcer red and host red. There's a strong push for podcast advertising to go impression based, focusing on reach and targeting the listeners over direct buys. It's also worth noting that this idealistic future would need to accommodate the large audience of independent podcasters who aren't part of the ad tech ecosystem.