Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.
In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.
Key insights covered:
- Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
- How AI tools form brand associations through "embeddings" and learned patterns
- The fundamental difference between algorithmic ranking and AI recommendations
- Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
- Why generic, top-funnel content is becoming worthless in the AI era
Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.
Get the show notes:
https://exposureninja.com/podcast/357/
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