Why We Create: The Mattering Question

In this episode, we dive deep into the human urge to create—what fuels it, why it feels so essential, and how we can harness it more intelligently in our work. We are joined by psychologist George Newman (author of How Great Ideas Happen) and philosopher Rebecca Newberger Goldstein (author of The Mattering Instinct), who guide us through both the mechanics and meaning of creativity.

We explore why creativity is not just a talent or an act, but a fundamental human response that pushes back against chaos and entropy. George Newman unpacks the myths of the "lone genius," showing us that real creative breakthroughs emerge from collaboration, exploration, and persistent engagement—not isolation. He introduces smart frameworks for idea development, including gridding, transplanting, and overcoming the “originality ostrich effect” and the “creative cliff illusion.”

Rebecca Newberger Goldstein takes us a level deeper, exploring why our drive to create is intimately tied to our need for meaning and validation. She discusses the “mattering instinct”—the pursuit of significance—and explains why conflict, resistance, and friction in organizations are often expressions of this core human need. Together, these conversations reveal how creativity is both an existential response and a practical tool for leadership and team health.

Five Key Learnings:

1. Great ideas aren’t conjured in isolation. Creative breakthroughs come from ongoing engagement, trial and error, and exposure to new perspectives—not from waiting for inspiration alone.
2. Originality is often misunderstood. Striving to be radically original can backfire; the most resonant ideas have personal freshness but build on approachable, recognizable foundations.
3. Guiding questions and iterative refinement matter. Defining and regularly reframing your creative questions ensures you’re solving the right problems and making meaningful progress.
4. Discomfort signals opportunity, not failure. The “creative cliff illusion” means our best ideas may arrive late in the process, and discomfort is often a sign that transformation is near.
5. Creativity is deeply connected to our need to matter. According to Rebecca Newberger Goldstein, our drive to create stems from our longing for meaning and significance—making every act of creation a resistance to insignificance and entropy.

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