12. Bottom Up Sales Strategies
Practical Prospecting
The Bottom Up Strategy Is Going to Get You More Results, Right?
I encourage anybody listening to try something like this out for a month, right? Like the next 10 to 25 accounts you're going to after run a test where you're reaching out to individual contributors first and then reaching out to decision makers. There's a bunch of little tactics like this that are going to help you in the long run. And I just feel like teams totally just don't want to take the time to do it. They already know what's worked in the past and like they just, I don't know. It's kind of seems lazy to me, but maybe being a bit mean.
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