4min chapter

Modern Wisdom cover image

#279 - How Not To Start An Online Business

Modern Wisdom

CHAPTER

The Importance of Price

Price isn't just the transaction of how much the customer pays. It's also a massive signal to that customer of what they're paying for. That price is an indicator of quality. The presumption on the internet, even if people like your mum and my mum aren't explicitly aware, I think everyone knows that the costs on the internet generally are lower. If the amount of money that's being charged is still super, super low, you've just got this sort of ick factor, this level of mistrust. So yeah, I would agree on that. What are the markers of a good and a bad sales funnel?

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