4min chapter

Winning the Challenger Sale cover image

#77: Build the Best Buying Experience From First-Call Demo to Close

Winning the Challenger Sale

CHAPTER

The Future of Sales and Marketing

A lot of AI is everywhere I think it's really cool what people are doing and trying to do leveraging this technology. The diversity piece is huge and not much has changed in the past three years that I've been in a sale. People need to put their money where the mouths are and they're not so you know it's easy to do the hard things when it's when everything else is easy.

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