2min chapter

The Bootstrapped Founder cover image

195: Don't Fall for the Follower Count Trap

The Bootstrapped Founder

CHAPTER

How to Build an Audience Using Good Hot Slaw

A high follow account might signal credibility, but a real person can quickly tell if your audience is legit or not. You only attract followers who are either bots, machines, or humans with minimal capacity to judge good from bad. Your worth does not rely on followers, and the big crowd around you doesn't make you more important. What matters is what you do with the people who care about you. Make your interactions count qualitatively by ensuring one in depth daily exchange instead of having 20 shallow ones.

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