2min chapter

The Martell Method w/ Dan Martell cover image

These Principles Made me So Rich I Questioned the Meaning of Making Money

The Martell Method w/ Dan Martell

CHAPTER

Understanding the Ben Franklin Effect in Marketing

This chapter examines how effective communication and message packaging can influence marketing and copywriting. It highlights the Ben Franklin Effect, illustrating how asking for small favors can enhance relationships and improve sales strategies.

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