4min chapter

Marketing Made Simple cover image

#108: How to Create Your Marketing Message in 5 Simple Steps

Marketing Made Simple

CHAPTER

The One Liner: The Foundation for Your Business

This week, it's all about the one liner. I believe it is the most important thing you can do for your business. And when you do the work to get it right, all the other messaging kind of falls down like dominoes. When you get those pieces down and create a clear message from the story brand framework and then apply it to your marketing, it works.

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