EP 021 - Charley Tichenor - From Punk Rock Star To Marketing Master
Whale Informed by Triple Whale
How Do I Maximize the Opportunity?
"The sooner you start looking at incremental lift across your entire ecosystem, the sooner you stop giving a damn about everything that people are worried about," he says. "It really comes down to, maybe yo have three esses, but which one causes the most slip? If you have a limited budget or if you have an unlimited budget, what's the correlation between them?" 'If you can't answer those questions, if you're not looking at your metiubing in that way, then you're going to be really struggling'
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