Navigating Google's DV360: New Specs and Industry Implications

This chapter examines the intricacies of Google's DV360 and the impact of newly adopted advertising specifications on publisher inventory and demand. It discusses the tension between new and outdated signals within digital advertising platforms, including the challenges faced by DSPs and SSPs in adapting to these changes. The conversation highlights the importance of transparency, communication, and the varying strategies among supply-side platforms amid a complex regulatory landscape.