Odyssey: A New Way to Reward Customers

Loyalty in the past has been what a customer owes to a brand, right? To get said discount, to get the next thing, to do all that. And I think where we're going is loyalty is now something the brand owes to the customer, right? So there's some really interesting business cases that a program like this solves for versus what the traditional program is like. The consumer is going to go wherever they're feeling most appreciated, rewarded, recognized,. And so that's where this concept of kind of experiential loyalty comes into play.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.