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Sean Cannell — YouTube Secrets, Storytelling Hooks, and Personal Media Empires

Everything Is Marketing

CHAPTER

Ranking Is Your Thing

Ranking is your thing. What are the tactical things that yo do to rank high? Well, it's evolved over the years. There's a lot of the old tactics. Most of the cotenquot gooros are probably preaching out dated information. That doesn't matter. They'll say you should have your keyword in the actual video file that you uplo to youtube. Even tags carry a lot less weight. So what i'm trying to say is that my keyword research is not to find the ma magic formula of tags. It's its marketing. My keyword research is to understand the viewer,. The creator who understands the viewer best wins.

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