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Microsoft Volume I

Acquired

CHAPTER

The Rise of Windows 95: Strategies for Success

This chapter analyzes the success of Windows 95, focusing on Microsoft's unique strategies including a principle-based approach for developers and early international expansion. It contrasts Microsoft's collaborative partnerships with OEMs to Apple's more isolated model, highlighting the importance of global market readiness. The chapter also discusses Microsoft's continual product development and the adoption of successful ideas from competitors, emphasizing their adaptability in a rapidly evolving tech landscape.

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