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The Creative Practice with Seth Godin

Creative Rebels

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How to Double Your Prices to Make More Money

When we first started our business, we were pricing things low. We thought that would be the best way to sell them to most amount of people. But after a few years of doing it, we're not making any money on these for the amount of time that we're spending on it. So I think it is really important to almost whatever you're pricing now, if you just doubled it, you'd probably find you get the same amount of sales as you are now anyway. That one sale will make a huge difference.

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