1: The New Rules of Brand Strategy
Unseen Unknown
00:00
Evolving Role of Brands in Modern Society
Exploring how self-actualization is surpassing traditional motivators in the workplace, the chapter delves into identity formation through community, utilizing examples such as 'the ordinary' skincare brand and the New York Times to emphasize the importance of communal engagement for brands. It discusses the shifting landscape of branding strategies, noting the diminishing advantages of direct-to-consumer (DTC) companies as traditional brands adopt similar approaches, highlighting the emphasis on product quality and branding for success.
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