Speaker 2
you bring up an interesting point. We were talking about this the other day, which is the importance of both product and market. And you're mentioning, you know, the company was at this R&D phase. And sometimes it's not just the product, but the market not ready. And I think a lot of times you can actually have a pretty mediocre product that is at a great time in the market to be successful and to have the lever of the business side being really important. But there's some times where it's just not there yet. Either folks in the space aren't ready for it, or they're shifting in competitors or other features out there where it's not really about the product that you're building. The market needs to catch up. So that's a really interesting observation. By
Speaker 1
the way, when I went on this journey of trying to start a healthcare IT company back in 2012, 2013, it was all around this idea of virtual care, which there's been lots of really interesting and big companies built around that idea. But at the time, it was really nascent. It was too early for lots of different reasons from a technology perspective, a market perspective, who is going to pay a willingness to use. So I definitely think a lot about growth, probably from my background starting in management consulting, that growth is part of an equation that's tied to product market fit. And that to keep growing, you have to keep refining that product market fit component. You have to think about new product acceleration. You have to think about new markets. And then you've obviously got to think about how you can kind of build systems around the core foundation that you're growing in to try to build more repeatability to go chase that next frontier.
