UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150
The Carly P Reilly Show
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How to Build a Character Brand That Lasts the Ages
Pudgy Pangans will be one of them. But those are places to go when good portion of their existing audience or their consumers already know you and then kind of are looking for you, right? Now it's not really a great place to go get discovered. Staying on this for a moment though, your work talks a lot about this concept of evergreen ubiquity. How do you build a character brand that can really last stand the ages? Hello Kitty being a great example of that. That was a thing when I was a kid. It's a thing now. It'll be a thing in 20 years. And so when we distinguish between a story driven brand, a
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