Your Next Easiest Dollar
Beginning Balance
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The Importance of Product Market Fit in a Business
YNAB's website is designed to make it easier for people to buy and sell products. YNAB has a lot of different product lines, so the company would have to figure out how to fit all its offerings on one site. The next easiest dollar comes from not just doing the thing you're doing, but doing the thing that you're doing for the person who's accustomed to receiving that service from you. That's the combination. It's product market fit.
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