Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works cover image

199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

CHAPTER

What's the Sneaky Sneak Peek of a Product?

One way is the sneaky sneak peek of something building people's curiosity. You can be more overt and say, look, I'm just going to show you something obscure from the project. There might be very soft little teasers, but as you get closer and closer, that teasing can really build up. And like Susie said earlier, it takes that forethought. It takes realising. I've got to make space for this stuff in my runway. So do check out that interview with Skye episode 197. She's an absolute genius. If you're driving along thinking, how do I take notes of all this? Don't worry, just grab the download. It's all there

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