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Buy or build? Focus on the core product or innovate? Zendesk CTO Adrian McDermott's advice for scaling

In Depth

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Mono vs Multi Product Strategy

Zendesk had three or four products. We tried to run the business in that way. Step back now with the be ofhindsight and look at that effort. I think, where you have a different channel or a different economic buyer for a product, that actually makes a tun of sense,. cause you have to invent and stimulate a new motion for go to market. Or g ms, where they were independent units that just became noise in the organization more than anything else. Because personaise, who is the buyer? What are they paying ou for? We have to understand that we have a cor asset that is the money printing machine, adons that go with it.

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