5min chapter

The Peel with Turner Novak cover image

Rick Zullo on Building Equal Ventures, Why Traction is Overrated, Advice for Emerging Managers

The Peel with Turner Novak

CHAPTER

The Power of Captivity and the Overrated Nature of Traction

This chapter explores how companies establish dominance over customers and suppliers, emphasizing the critical need to understand market captivity. It challenges common perceptions of traction and underscores the importance of building a sustainable business moat beyond just immediate financial success.

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