two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?
two & a half gamers
00:00
Is There Any Catching Up?
The bigger hyper casuals have thicker margins, so they can afford to be less intrusive. The smaller studios who haven't yet made it, they live and die by the margins. But keep in mind again that hyper caso is about frequency of launches. And then there is tha whole ioa spot for which remains untouched with this google policies.
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