6min chapter

Plain English with Derek Thompson cover image

How Gen Z Sees the World

Plain English with Derek Thompson

CHAPTER

Capturing Attention in Investment Trends

This chapter examines the rise of meme coins and speculative trading among younger investors, highlighting the crucial role of attention as a currency in these markets. It features insights from a key figure in the attention economy, detailing strategies for engaging audiences while navigating the tension between creative expression and commercial success.

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