AI in User Acquisition and Targeting

In this episode of Growth Mastermind, host John Koetsier chats with Faheem Saiyad, director at App Samurai, about the intersection of AI and user acquisition. They dive deep into topics like the role of AI in game development, how AI aids in campaign optimization, and the application of generative AI in the creative process of ad creation. Faheem also shares details about App Samurai's new ad unit, Rewarded Playtime, that incentivizes users for every minute they spend engaging with a game. However, the chat concludes on the idea that AI is still not perfect; it requires human guidance for optimal performance. 00:00 Introduction and welcome 00:14 Getting to know the guest 01:19 The role of AI in game development 03:35 The Impact of AI on user acquisition 06:22 Challenges of campaign optimization 10:25 Introducing rewarded playtime: a new ad unit 13:44 The future of AI in marketing and game development 16:38 Wrapping up the discussion