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A Bull-DOGE-er to HHS

America Dissected

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Framing Communication in Public Health

This chapter explores the importance of effective framing in communication, particularly in public health contexts. The speakers emphasize the need to balance emotional engagement and factual information to rebuild trust, especially regarding contentious issues like vaccination. By focusing on shared values and addressing emotions, they argue for a more impactful approach to engaging audiences and influencing behavior.

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