How to Design a Successful Brand That Will Stand the Test of Time

Damian Bradfield is the chief creative officer at WeTransfer. In our conversation, he shares some super valuable insights into marketing, and how to design a successful brand that will stand the test of time, including Damian’s thoughts on oversharing versus creating a mystery when it comes to brands. We also discuss Damian’s mission to raise awareness around data use and digital consumption and his latest project – a comic book Algorithmic Reality, in which he shares fictional stories that highlight the negative aspects of our relationship with the internet. And we even go into AI, and Damian shares his thoughts on the value of batshit crazy designs. Let’s dive right in.

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Podcast music and production: James Greenfield