NFTs and the Future of Luxury

NFTs or non-fungible tokens are this sort of new type of decentralized digital asset published on the Ethereum blockchain. Many brands again are testing it you see those like Nike who've used it to create digital shoes linked to real world shoes. LVMH Rishmore and Prada joining together for the nonprofit Aura consortium which is trying to use NFTs for traceability and authentication of product. It's a really interesting use case because actually bringing together all different players in one industry and trying to solve some of these challenges I always think's really great use case  for our industry.