2min chapter

Business Made Simple Podcast cover image

#67: Chris McChesney—The 4 Disciplines That Will Make You Win In Business

Business Made Simple Podcast

CHAPTER

Your Brand Needs to Solve 27 Problems

The brains of their customers can't process that much information. You have to be known for solving a probular problem. Find the big umbrella problem and let all your other revenue streams live underneath it. And people will understand why they need you much more quickly.

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