Why That Worked  – Presented by StoryBrand.ai cover image

#67: Chris McChesney—The 4 Disciplines That Will Make You Win In Business

Why That Worked – Presented by StoryBrand.ai

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Your Brand Needs to Solve 27 Problems

The brains of their customers can't process that much information. You have to be known for solving a probular problem. Find the big umbrella problem and let all your other revenue streams live underneath it. And people will understand why they need you much more quickly.

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