Scratching the Surface cover image

218. Tripp Mickle

Scratching the Surface

00:00

Johnny Ive and the Battery

When Johnny Ive left the company in 2019, there was a scramble among all Apple reporters to explain why this seminal figure at the company was departing. It just caught many people off guard. There were stories about him not being as engaged in the company as you would expect for somebody with title of chief design officer. And through the course of reporting, I came to learn that he became increasingly frustrated with how the company began to be more focused on operations and controlling costs.

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