Explore Stage: The Key to Success

Bob Greene: By setting these goals in explore stage and then incentivizing you to hit those goals you are all but guaranteeing that your 0 to 1 product will not succeed. He says most companies treat all products the same way especially companies that scale what ends up happening is they create a process for every launch, he says. Greene: Google employees know what I'm talking about when I say launch calendar bit flip and all of that but it's fine right? The challenge is most companies don't understand this because they're so focused on getting five customers to sign the LOI which can actually distract them from their real mission.