Social Selling - It's Not Always About the Company You Work For

A lot of times when I see people in advertising marketing sharing content that's done really well on LinkedIn, it's not about the company they work for. And also you don't have to think about content creation. A lot of people are scared that they've got a right content and need to suddenly become great bloggers. Actually, it's really about curation. It's about what you bring and what you identify as being important to your audience and how you package that up for them.

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