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Water Is a Fun Brand
A, i was curating fun. My first experience in new york city was with with somebody who was courting our band and he took me to a club called club usa. And i remember just, you know, you go in this long, kind of like tunnel slide, and it dropped you on the dance floor. And i loved it. I mean, there was just something so electric, something so illegal about it,. coming from my christian kind of rule based world view and childhood. So we we've very intentionally taken the opposite view of building the charty water brand over 15 years. It's a really fun brand.