2min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

How Toilet Paper Company Survived the Pandemic

Sales were up one day you know two X on a day prior and then five X a regular day. On the 4th of March we were going to do it 20 to 30 times sorry 30 to 40 times regular day of sales so more than a month in a day. The end solution was taking a big 48 roll boxes and repacking them into smaller packs so we had more orders that we could ship out. We officially came back into stock in June and then made a $5.8 million donation at June 30 which was sort of the icing on the cake for everyone's hard work but yeah quite a roller coaster ride.

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