Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters cover image

Why Entrepreneurs Should Sell Opportunity Instead Of Fear

Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

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Intro

This chapter emphasizes a positive approach to sales, advocating for the promotion of growth and success instead of fear tactics. It explores the dual nature of selling, blending intellectual appeal with emotional engagement to inspire confident action among entrepreneurs seeking breakthroughs.

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