The Constraint of Optimising for Convenience

We were trying to make things as easy as possible for an athlete to start training with us. So we doubled our schedule. We had the same schedule downstairs as we did upstairs. We doubled our staff allocation. We put all these things in place to optimise for convenience. But what we didn't realise for over a year is that we were de-optimising, again, it's terrible. And so many athletes now don't see their coach - they don't actually even see them. It's just fallen that way and it was not something that Locke and I could have necessarily predicted. The mistake now we have is we're probably going to have to backtrack at least to some degree