The Importance of Disbelief

Bill D Williams did commercials for Schlitzmalt liquor in the 70s and 80s. The ad was a woman pulling his bow tie off with him looking at the camera saying, works every time. When he drinks it, he is at his most charismatic? No, she's wasted. It requires a suspension of disbelief because as the person watching this commercial, you're also fucking Bill D Williams.