Gen C cover image

Being Ahead of the Curve With Co-Founder of BFF and Club CPG, Jaime Schmidt

Gen C

00:00

Brands Are Using Copyrights in NFTs, Right?

The conversation around fake products that utilize copyright and how people use them in NFTs, I think it's going to get only more heated. Nike, I believe, was sending some ceasing to SIS to different projects recently for copyright infringement. It sounds like you are constantly having to advise on this because it's hard to protect the copyright in a decentralized world. But at the same time, there are a lot of different technologies that exist to help identify when trademark terms are being used.

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