How to Be a Successful Event Marketer

Voice of customer exercise started with 30 customers who are a part of the first phase. Then did a similar round with voice of market talking to non-customers and getting their take on the jobs to be done challenges what trends they're seeing obviously in events industry. We unearthed a lot of ways people were speaking about our tool was helping them in their brand presentation, brand equity and brand integrity so that's where you know we really zeroed in and said we're help marketers amplify the brand.