Introduction

As a founder, uncertainty is the air you breathe.

Sam Conniff, entrepreneur, bestselling author, and co-creator of the Uncertainty Experts, shares his invaluable insights and strategies for navigating the unknown and transforming your relationship with risk.

Drawing from his experience and the Uncertainty Experts program, Conniff breaks down the mental models and techniques that can help you find stillness and comfort in the face of uncertainty—and reveals how anyone can build their uncertainty tolerance and thrive in the chaos.

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